Are you good with quick check-ins with your team? Or do conversations end up dragging on and taking way longer than necessary? One of my fave clients and I have this new arrangement that is going so well. He’s a fast talker and an action-taker. We have weekly 10 with Gen’s. Then a monthly big […]
Know Your Numbers: Empowering Tourism and Hospitality Leaders for Informed Decision-Making and Action-Taking
Lisa and I have been talking numbers. It’s not her strength, she loves the people more and she knows she’s got to focus on learning to love the numbers, number-crunching and hitting targets, and driving high performance. In 2024 the team has some big targets to hit. “But, how do we make the non-tangible elements […]
Shifting the Focus to Dynamics, rather than Tactics and Strategy
Team not hitting the numbers? Struggling with some complex people issues? So under the pump, you sometimes feel like you can’t breathe some days? Whilst our natural comfort zone might be to keep pushing the tactics and strategy. Please stop. Maybe it’s time to work on dynamics. Often overlooked, focusing on team dynamics is the […]
Destination NSW Visitor Economy Forum Takeaways
There were a lot of amazing takeouts from last week’s Destination NSW Visitor Economy Forum. Of particular interest are the insights, trends, and data around what does, might, and will affect people and importantly people leadership. The reminder about the significance of “Intergenerational Understanding” was critical with often up to 4 generations potentially working together. […]
Navigating the Path to Authenticity: Communicating Your Tourism Business’s Values to Customers
In the realm of tourism, where choices abound and experiences vary, one vital factor sets exceptional operators apart: clarity in conveying their values to customers. It’s not enough to merely have values; it’s about making those values crystal clear to your audience. Here’s a roadmap for tourism operators on how to communicate their core values […]
Unlocking Sales Success: The 3 Key Factors Every Tourism Business Must Master
When it comes to optimising sales and getting the most out of your marketing and sales activities and team productivity, think about it in terms of these 3 key factors. Factor 1 – Leads – how many leads are you and the business getting weekly? Is this being tracked for individuals, as a team or […]
Harnessing Holiday Longing to Attract Visitors
In the world of tourism, there’s a powerful yet often overlooked concept that can be leveraged to attract more visitors to your business: Vacation Deprivation. This phenomenon, where individuals yearn for a holiday but struggle to take one, presents a unique opportunity for tourism business leaders to stand out and cater to the desires of […]
Key Takeaways from the NoVacancy Conference: Insights for Tourism & Hospitality
Last week I attended the NoVacancy Conference held at the ICC in Sydney. With an impressive show floor exhibiting innovative solutions to technology, design and distribution, it certainly had something for everyone. In particular, I was drawn to the range of expert speakers and panels presenting throughout the 2 day across a range of topics […]
The Power of Exceptional Customer Service in Venue Selection: Insights for Tourism Leaders
In the ever-evolving landscape of the tourism industry, customer service remains the cornerstone of success. As I find myself in the midst of choosing event locations and finalising arrangements for our upcoming Growth Intensives, the pivotal role of exceptional customer service becomes strikingly apparent. Let’s delve into this journey through venue selection, where the narrative […]
Listening for Customer Wants, Desires, Fears and Frustrations
Back in July school holidays, we had the MOST amazing family holiday to Cairns and surrounds. We’ve been before and this time was special. We mixed up the wants and desires of family members. We took care of fears and frustrations. This meant – we had everyone’s needs met. We had rest days / pool […]
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